Tag: business marketing major

How to Use Market Intelligence for Your Small Business

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Keeping track of your competition and the state of your industry is an integral part of operating any business. Traditionally, that information has been termed “market intelligence.” In recent years, the practice of collecting market intelligence has expanded to include analytics that can help you improve your business model and projections. Market intelligence can help you understand your market better to run a more profitable business.

What is market intelligence?

At its core, market intelligence uses multiple sources of information to create a broad picture of your company’s existing market. It assesses your company’s customers, problems, competition and opportunities for

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Data-driven strategy is the future of marketing: Agency – Business

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Luggish economic conditions and digital transformation have provided a challenging backdrop for marketers, hence the need to focus on data-driven solutions to maximize outcomes, a digital marketing agency has said.

A report issued by Asia-focused Analytic, Data, Advertising (ADA) notes that by using relevant data to decide on marketing actions, marketers could build their brands, tap into consumers’ emotions that could affect their purchasing decisions and capitalize on economic challenges and uncertainty.

“By evaluating the data that they have, brand marketers can do many things, such as stealing the spotlight,” ADA Reach Indonesia country director Yogi Triharso said.

“When facing

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Yoplait joins The Business Marketing Group’s brand roster

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The Business Marketing Group (TBMG) has added popular yogurt brand, Yoplait, to its brand roster portfolio.

Goodman Fielder, a powerhouse in the consumer goods sector and rights owner to the French brand in New Zealand, has chosen TBMG as its strategic and creative partner on Yoplait to enhance its market leading brand presence.

“We are delighted to welcome the team at Goodman Fielder to the family,” says Ben Cochrane, Managing Director at TBMG. “We absolutely love FMCG and are looking forward to rolling our sleeves up, having fun – starting with our irreverent new campaign for Yoplait.”

The new campaign

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