Tag: business marketing salary

Benefits of influencer marketing in 2024 – Brand Wagon News

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By Shiva Bhavani

Influencer marketing is not a new concept, but it has evolved significantly in the past few years. Influencer marketing is the practice of collaborating with individuals who have a large and engaged following on social media platforms, such as Instagram, YouTube, TikTok and others, to promote a brand, product, or service. Influencer marketing can help brands reach new audiences, increase brand awareness, generate leads and drive sales.

According to a report by Influencer Marketing Hub, the influencer marketing industry was expected to grow to approximately $21.1 billion in 2023, and to reach $69.92 billion by 2029, at

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6 generative AI tools to consider for marketing and sales

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ChatGPT’s 2022 launch created an influx of marketing-focused AI products.

The marketing industry has been one of the fastest-growing adopters of generative AI tools. Marketing and sales teams can use these tools to automate business processes, such as lead scoring, marketing optimization and sales coaching. These tools can also personalize outreach and create dynamic website content and marketing collateral.

However, generative AI tools bring many challenges. For example, privacy concerns have caused companies like Samsung to ban these tools for internal use. Other challenges include legal liability and copyright concerns. Despite these obstacles, however, generative AI tools can improve marketing

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Coca-Cola India’s brand marketing spends to be highest-ever in H2 | Company News

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Arnab Roy, Vice President, Marketing

Arnab Roy, Vice President, Marketing

With the International Cricket Council (ICC) Men’s Cricket World Cup coinciding with the festival season, Coca-Cola said on Friday that it expects to see buoyant consumer demand in the second half (H2) of the year.

The beverage major is boosting its brand marketing investment in the country to push demand.

“We have started activations around festivals like Ganpati in Maharashtra and Durga Puja in West Bengal. This is going to result in one of our biggest investments in Q3 and Q4 in the history of our company in India,” said Arnab Roy, vice-president, marketing, Coca-Cola

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