nature of business marketing

News Corp cuts multi-million dollar ‘disaster’ Accenture project

Posted on July 26, 2024 by arijoeam

Two people close to the project put the blame on Accenture for Veeta’s failure, saying it was apparent those involved had little or no experience in the complex media and advertising market.

Information filed by News Corp with the trademark office shows that Veeta was registered in June last year, associated with a software-as-a-service platform that linked advertising and promotional services and access to search engines. Veeta has been registered and will be owned by News Corp until June 2032.

News Corp Australia executive chairman Michael Miller.

A News Corp Australia spokesperson said the decision to end the Veeta project

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strategies to stay ahead, Marketing & Advertising News, ET BrandEquity

Posted on July 18, 2024 by arijoeam

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In the dynamic B2B marketing landscape, we, as marketers, find ourselves facing the challenging quest of navigating around the digital clutter to reach our target audience. As traditional methods gradually fade, a new era beckons, urging us to embrace innovative strategies that resonate with our elusive audience. The following article deep-dives into the significant trends impacting B2B marketing in 2023 and beyond. In this journey, we will delve into event marketing, explore the evolving landscape between B2C and B2B marketing, tap into the potential of generative AI, and embrace a future-focused

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Instagram Marketing: Everything You Need to Know (2024)

Posted on July 15, 2024 by arijoeam

Instagram has provided a springboard for independent creators to access massive audiences and monetize their talents. Businesses, too, benefit from having a presence on the social platform that’s a go-to for product discovery.

Boasting more than two billion monthly active users, Instagram continues to be a favorite among marketers for reaching potential customers. Even as TikTok and Snapchat maintain popularity with coveted Gen Z consumers, Instagram is expected to catch up in adoption by this demographic by 2025.

Interested in growing your business or personal brand? Instagram’s business and creator tools give you access to audience insights and other features

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