If you’ve ever operated a retail store, you likely understand how various elements of the space could affect sales. From the layout of the store to the music piped in, the environment can have a major impact on customer behavior. But what about the way a store smells? Research has shown that certain scents can also inspire shoppers to spend more time in a store and make additional purchases.
What is scent marketing?
Scent marketing is simply the strategic use of fragrance at specific consumer touch points to influence their behaviors. With the right scent, you can build an emotional
 "Arnab Roy, Vice President, Marketing")