Calculating ROI
ROI is a measure of an investment’s efficiency. It is calculated as, ROI = (revenue/cost of investment) x 100. For example, an investment with a profit of $400 and a cost of $400 would have an ROI of 100%, meaning that for every dollar invested, one dollar was earned in return. ROI should be considered alongside other factors such as risk and time horizon when evaluating an investment’s success.
Looking for?
To begin with, businesses and their designated marketers need to define the objectives of the marketing activity, be it exclusively engaging industry players, as is often the