Tag: define business marketing

Dubai’s shift in consumer behavior fuels influencer marketing surge

Posted on by arijoeam
The Middle East’s influencer marketing industry is set to hit $1.3 billion in 2023, as a YouGov survey revealed that 75% of UAE residents actively follow social media influencers. Dubai, with its cosmopolitan allure and strategic global location, stands out as a prime market for global influencers.

In a recent survey, 76.9% of marketers declared influencer marketing as a top priority, with 46.2% increasing budgets for 2023. Brands are shifting focus and budgets from traditional media channels to influencer marketing, shaping consumer perceptions. “Authentic partnerships between brands and influencers have become the norm, particularly in the B2C sector,” notes Anastasiya

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News Corp cuts multi-million dollar ‘disaster’ Accenture project

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Two people close to the project put the blame on Accenture for Veeta’s failure, saying it was apparent those involved had little or no experience in the complex media and advertising market.

Information filed by News Corp with the trademark office shows that Veeta was registered in June last year, associated with a software-as-a-service platform that linked advertising and promotional services and access to search engines. Veeta has been registered and will be owned by News Corp until June 2032.

News Corp Australia executive chairman Michael Miller.

A News Corp Australia spokesperson said the decision to end the Veeta project

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Accenture Acquires SIGNAL to Enhance its Integrated Marketing Capabilities in Japan

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SIGNAL, previously owned by VECTOR, the largest PR group in Japan, offers integrated marketing services combining capabilities across public relations, social media management, influencer marketing, advertising operations, research and web production.

With this acquisition, approximately 100 industry experts from SIGNAL have joined the Accenture marketing operations team in Japan to help organizations deliver a seamless experience across all channels, maximizing their marketing investments.

Atsushi Egawa, who leads Accenture’s business in Japan, said, “SIGNAL’s high level of expertise in the marketing domain is wide-ranging, spanning in the areas of PR, marketing, and communications, together we will enhance our ability to create

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