Yoplait joins The Business Marketing Group’s brand roster

The Business Marketing Group (TBMG) has added popular yogurt brand, Yoplait, to its brand roster portfolio.

Goodman Fielder, a powerhouse in the consumer goods sector and rights owner to the French brand in New Zealand, has chosen TBMG as its strategic and creative partner on Yoplait to enhance its market leading brand presence.

“We are delighted to welcome the team at Goodman Fielder to the family,” says Ben Cochrane, Managing Director at TBMG. “We absolutely love FMCG and are looking forward to rolling our sleeves up, having fun – starting with our irreverent new campaign for Yoplait.”

The new campaign talks to the truth that the French always do things with their unique sense of style – be that fashion, design or Greek yoghurt.

Danielle Dyson Head of Marketing and Category – Dairy Portfolio at Goodman Fielder says: “We’re excited to be working with The Business to bring some chic to Yoplait, helping build on the brand’s strong legacy in the NZ yoghurt market.”

The Yoplait campaign is currently running nationwide on OOH, Digital / VOD & Social channels.


Goodman Fielder

Francis Coulter – Head of Marketing & Category at Goodman Fielder New Zealand

Danielle Dyson – Head of Marketing & Category – Dairy Portfolio

Cameron Timmins – Senior Brand Manager – Yoghurt Portfolio


Ben Cochrane – Managing Director / Strategy

Craig Farndale – Creative Director

George Sim – Client Services Director

Ross Davies – Head of Design

Sarah Hough – Producer

Production – Loupe Agency

Holly Burgess – Photographer

Ella Bilham – Producer

Ollie Crawford – Digital Assistant / Video

Tau Subritzky – Wardrobe / Stylist

Fiona Hugues – Food Stylist

Denny Monk – Retouching

MBM Media

Julia Evans – Group Business Director

Jared Solomon – Media Assistant