The Business Marketing Group (TBMG) has added popular yogurt brand, Yoplait, to its brand roster portfolio.
Goodman Fielder, a powerhouse in the consumer goods sector and rights owner to the French brand in New Zealand, has chosen TBMG as its strategic and creative partner on Yoplait to enhance its market leading brand presence.
“We are delighted to welcome the team at Goodman Fielder to the family,” says Ben Cochrane, Managing Director at TBMG. “We absolutely love FMCG and are looking forward to rolling our sleeves up, having fun – starting with our irreverent new campaign for Yoplait.”
The new campaign