Business Marketing

Yoplait joins The Business Marketing Group’s brand roster

Posted on July 17, 2024 by Cester

The Business Marketing Group (TBMG) has added popular yogurt brand, Yoplait, to its brand roster portfolio.

Goodman Fielder, a powerhouse in the consumer goods sector and rights owner to the French brand in New Zealand, has chosen TBMG as its strategic and creative partner on Yoplait to enhance its market leading brand presence.

“We are delighted to welcome the team at Goodman Fielder to the family,” says Ben Cochrane, Managing Director at TBMG. “We absolutely love FMCG and are looking forward to rolling our sleeves up, having fun – starting with our irreverent new campaign for Yoplait.”

The new campaign

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10 Social Media Marketing Challenges & How to Overcome Them

Posted on July 16, 2024 by Cester

Ready to tackle the biggest social media marketing challenges?

If you’ve been struggling to keep your social media strategy agile and up to date, you’re definitely not alone.

Competition for attention on social media is tougher than ever. New social networks are changing how we create content. Plus, people’s expectations are getting higher every day. It’s no wonder building a memorable brand presence online can feel overwhelming.

Fear not. In this guide, we’re breaking down 10 of the most common social media marketing problems brands face today. For each challenge, we’ll also give you actionable next steps that help you

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Instagram Marketing: Everything You Need to Know (2024)

Posted on July 15, 2024 by Cester

Instagram has provided a springboard for independent creators to access massive audiences and monetize their talents. Businesses, too, benefit from having a presence on the social platform that’s a go-to for product discovery.

Boasting more than two billion monthly active users, Instagram continues to be a favorite among marketers for reaching potential customers. Even as TikTok and Snapchat maintain popularity with coveted Gen Z consumers, Instagram is expected to catch up in adoption by this demographic by 2025.

Interested in growing your business or personal brand? Instagram’s business and creator tools give you access to audience insights and other features

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Coca-Cola India’s brand marketing spends to be highest-ever in H2 | Company News

Posted on July 14, 2024 by Cester

Arnab Roy, Vice President, Marketing

With the International Cricket Council (ICC) Men’s Cricket World Cup coinciding with the festival season, Coca-Cola said on Friday that it expects to see buoyant consumer demand in the second half (H2) of the year.

The beverage major is boosting its brand marketing investment in the country to push demand.

“We have started activations around festivals like Ganpati in Maharashtra and Durga Puja in West Bengal. This is going to result in one of our biggest investments in Q3 and Q4 in the history of our company in India,” said Arnab Roy, vice-president, marketing, Coca-Cola

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